Press Release #84 (7/11/11)

7/11/11

MLB EXTRA INNINGS® ON DIGITAL CABLE OFFERS FREE PREVIEW
BEGINNING JULY 14 TO INTRODUCE HALF SEASON PACKAGE

Fans Can Check Out the Major League Baseball
Out-Of-Market Sports Package on Digital Cable Free For a Full Week

NEW YORK, July 11, 2011 - As competition heats up in the second half of the season, Major League Baseball and cable systems around the country offer digital cable viewers a week-long free preview of the MLB EXTRA INNINGS package distributed nationally by iN DEMAND. Starting right after the All-Star break, the free preview will run for a full week, from July 14-20. With up to 80 out-of-market games each week through the end of the regular season, the Half-Season Offer is a great value at $139*, a $60 savings off the regular season rate.

During the free preview, viewers can check out a number of enhancements that are available with their subscription. The half season package, which can be ordered starting July 11, enables fans to catch every game from around the league until the end of the regular season on September 28. Up to 24 HD games are offered each week in the crystal clear HD (HD carriage varies by system).

Among the cable MSOs offering MLB Extra Innings this year from iN DEMAND are: Comcast, Time Warner Cable, Cox Communications, Bright House Networks, Cablevision Systems, Bresnan Communications, Charter Communications, Midcontinent, RCN, and many independent affiliates serving fans across the nation.

Subscribers to the package on cable also get the following enhancements:

DUAL FEEDS: iN DEMAND delivers both the home and visiting team broadcasts of the same game whenever possible, so that fans can choose which telecast they want to watch.

MULTI-SCREEN MOSAIC: Preview which game to watch with this popular rotating mosaic of multiple screens showing all the live action from games being played at the time, along with scores, inning and channel location. Located on the first channel of system's package lineup.

More information about MLB EXTRA INNINGS is available at www.getbaseball.com, where baseball fans can enter their zip code to find the channel locations on their system and the current schedule.

Residential customers or commercial establishments can order by calling 1-888-SPORTS-iN or their local cable provider.

Consumers can also find more information about the Major League Baseball broadcast season at www.mlb.com.

About iN DEMAND L.L.C.
iN DEMAND L.L.C. is a pioneer and world leader in providing exciting transactional and subscription entertainment delivered through television's most innovative technologies. iN DEMAND creates and delivers programming through cable Pay-Per-View (PPV), Video-On-Demand (VOD) as well as on digital platforms. PPV programming includes movies, boxing and mixed martial arts events and the digital out-of-market subscription professional sports packages for MLB, the NBA, the NHL and MLS. The company also offers a range of VOD products including first-run movies and serves as the exclusive TV home of Howard Stern via its Howard TV On Demand offering. Content is delivered in Standard, High Definition and 3D. iN DEMAND also launched a new, multi-platform Subscription VOD (SVOD) movie service called "Vutopia." iN DEMAND's owners are Comcast iN DEMAND Holdings, Inc., Cox Communications Holdings, Inc., and Time Warner Entertainment - Advance/Newhouse Partnership. Further information about the company can be found at www.indemand.com


*Suggested Retail Price


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For more information, please contact pressoffice@indemand.com

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