Press Release #73 (1/21/11)

1/21/11

iN DEMAND JOINS WITH PIZZA HUT ON A NEW NATIONAL PROMOTIONAL PLATFORM TO FEATURE
CABLE'S MOVIES ON DEMAND (MOD) CONTENT

MOD will be the Featured Content Provider for the Launch of
Pizza Hut's Brand New "Entertainment Hut"

New York, January 18, 2011 - Leading Movies On Demand (MOD) distributor iN DEMAND has joined with respected national brand Pizza Hut and their digital agency Triad Digital Media to be the featured content provider of a new innovative online experience to reside within the newly launching "Entertainment Hut." Over the next several months, customers who order a pizza online will be entertained while waiting for their delivery by cable's MOD promotional content. Through this unique online destination, visitors to the Pizza Hut order page at www.pizzahut.com will see entertaining movie trailers, video clips and movie trivia, as well as a listing of suggested movies available immediately from their cable system's MOD lineup.

This promotion is a logical connection to an audience that is planning to enjoy a meal at home and might be looking for entertainment to compliment their dining experience. The movies recommended will be geared to family entertainment, such as comedies, action movies, or family movies. All films featured on the Entertainment Hut site will be available to order immediately on cable, with just a click of the remote. Cable's MOD gets major new release titles often the same day as they are available on DVD and many come to cable weeks before Netflix or Redbox.

According to iN DEMAND's Chief Creative Officer Stacie Gray, "This promotion is the perfect synergy between two in-home convenience products: the Pizza Hut home delivery service and the MOD cable platform. Pizza Hut's dynamic Entertainment Hut is an original concept that keeps customers entertained online while waiting for their delivery. This promotion gives Pizza Hut a brand association with Hollywood's top-tier movie content, and consumers get an added menu item; new release movies they can enjoy instantly on cable. It's the perfect recipe for a great night in."

"The ability to offer our customers entertainment options in between the time they place the order and when it's delivered is a unique offering that we are very excited to provide," said Armando Garza, senior director of CRM for Pizza Hut. Pizza Hut is increasingly focused on value, from our simplified pricing menu to being able to offer customers added bonuses like this when they order from us."

 

About Pizza Hut:

Pizza Hut, America's Favorite Pizza, delivers more pizza, pasta and wings than any other restaurant. The only pizza company to be named a top ten franchise in 2009 by Entrepreneur Magazine, Pizza Hut began 50 years ago in Wichita, Kansas and today operates nearly 10,000 restaurants in more than 90 countries. Pizza Hut, Inc. is a subsidiary of Yum! Brands, Inc. (NYSE: YUM). To check out what's new at Pizza Hut visit Pizzahut.com.

About iN DEMAND L.L.C.
iN DEMAND L.L.C. is the pioneer and world leader in providing exciting transactional entertainment delivered through television's most innovative technologies. iN DEMAND creates and delivers programming through cable Pay-Per-View (PPV), Video-On-Demand (VOD) as well as on digital platforms. The company offers a range of VOD products including Movies On Demand. Content is delivered in both SD and HD. iN DEMAND's owners are Comcast iN DEMAND Holdings, Inc., Cox Communications Holdings, Inc., and Time Warner Entertainment - Advance/Newhouse Partnership. Further information about the company can be found at www.indemand.com

About Triad Digital Media:
Founded in 2004, Triad Digital Media (www.triaddigital.com) is the market leader in creating, managing and operating online media programs for leading retailer and e-commerce websites. The privately owned company helps monetize online traffic via targeted advertising placements and content, partnering with Pizza Hut, Walmart, Toys"R"Us, CVS, Sam's Club, Dell and other notable retailers. Triad Digital Media was included on the 2009 Inc. 500 list as one of the fastest-growing private companies in the U.S. Headquartered in Tampa, Florida, Triad Digital Media employs more than 250 people in six offices nationwide.

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For more information, please contact pressoffice@indemand.com

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