Press Release #64 (10/27/10)

10/27/10

iN DEMAND ANNOUNCES FREE PREVIEW OF NBA LEAGUE PASS ON DIGITAL CABLE UNTIL NOVEMBER 2

Special Enhancements Include Same-Day Replays, Dual-Game Feeds, Multi-screen Mosaic, Free Broadband Access,
Stats Channel and HD Games

New York, Oct. 27, 2010NBA LEAGUE PASS, the NBA's subscription package of out-of-market games, tips off the new season with a week-long free preview on digital cable, announced package distributor iN DEMAND. Cable systems around the country will offer the free preview from now until November 2.

NBA LEAGUE PASS is the ultimate destination for NBA fans to follow their favorite teams outside of their local market, track fantasy players, and stay up to date on NBA news through the latest innovations. The package provides customers with up to 40 live out-of-market games per week across 10 channels.

Customers who order by Nov. 2 will save $10 with the Early Bird Price of $179 or four installments of only $44.75 each.

NBA LEAGUE PASS includes a wealth of free enhancements, including game replays, dual feeds, a mosaic channel, broadband access, a stats channel and HD games.

SAME-DAY REPLAYS: The package re-airs each game beginning approximately one hour after the final buzzer so that fans can see NBA action they might have missed. Each game is replayed in its entirety and repeats continuously overnight and the next day, on the same channel, until the following day's live matchups begin.

DUAL FEEDS: Subscribers also get the innovative dual-feed telecast, which delivers home-team and visiting-team announcers. For select games, iN DEMAND delivers both local market broadcasts of the same game so that fans can choose which telecast they want to watch.

MULTI-SCREEN MOSAIC: Cable fans continue to receive the popular rotating mosaic of multiple screens that give simultaneous snapshots of all the live-action games being played around the league, along with scores, time clocks and channel locations. The NBA LEAGUE PASS mosaic is on the first channel of the system's package lineup, exclusively on digital cable.

NBA LEAGUE PASS BROADBAND ON NBA.COM: This feature allows package subscribers to watch the NBA LEAGUE PASS games live online at NBA.com. It is free to digital cable package subscribers once their subscription is verified. Complete verification instructions and details are available at: www.nba.com/activate

STATS CHANNEL: The NBA LEAGUE PASS Stats Central is a live source for scores, statistics, game previews, game recaps and schedule information. This can be found on the second channel of the system's package lineup.

HD GAMES: The package also offers up to 12 games each week in high definition. HD availability varies by system.

NBA LEAGUE PASS runs until the last day of the regular season, April 13, 2011. More information about NBA LEAGUE PASS and game schedules is available at www.getbasketball.com or www.nba.com. Residential customers as well as commercial establishments can order by calling 1-888-SPORTS-iN or their local cable provider. Blackout and other restrictions apply.

Among the cable MSOs offering the package distributed by iN DEMAND this year are: Comcast, Time Warner Cable, Cablevision, Cox Communications, Bright House Networks and Verizon FiOS, plus a number of independent affiliates around the country.

About NBA Digital
NBA Digital is the NBA's extensive cross-platform portfolio of digital assets jointly managed by the NBA and Turner Sports. This robust offering includes NBA TV, NBA.com, NBA LEAGUE PASS, NBA LEAGUE PASS Broadband, NBA Mobile, NBADLEAGUE.com, and WNBA.com.

About iN DEMAND L.L.C.
iN DEMAND L.L.C. is the pioneer and world leader in providing exciting transactional entertainment delivered through television's most innovative technologies. iN DEMAND creates and delivers programming through cable Pay-Per-View (PPV), Video-On-Demand (VOD) as well as on digital platforms. PPV programming includes movies, boxing and mixed martial arts events and the digital out-of-market subscription professional sports packages for MLB, the NBA, the NHL and MLS. The company also offers a range of VOD products including first-run movies and serves as the exclusive TV home of Howard Stern via its Howard TV On Demand offering. Content is delivered in both SD and HD. iN DEMAND's owners are Comcast iN DEMAND Holdings, Inc., Cox Communications Holdings, Inc., and Time Warner Entertainment - Advance/Newhouse Partnership. Further information about the company can be found at www.indemand.com

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For more information, please contact pressoffice@indemand.com

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