Press Release #59 (7/29/10)

7/29/10

CABLE SYSTEMS OFFER SEVERAL FREE ON DEMAND BOXING PROGRAMS TO GET FANS PUMPED UP FOR SATURDAY'S HIGHLY ANTICIPATED LIVE PPV REMATCH:
BOXING: MARQUEZ VS. DIAZ II


Two Classic Bouts Are Available Free Via Cable On Demand and Online
In Advance of the July 31 Unified Lightweight World Championship Bout

New York, July 29 - Juan Manuel "Dinamita" Marquez and Juan "Baby Bull" Diaz will collide once again this Saturday, July 31, LIVE on PPV at 9pm ET, from the Mandalay Bay Events Center in Las Vegas (One hour countdown show begins at 8pm ET). There, the two great warriors will do battle for the Unified Lightweight World Championship. In advance of this exciting rematch, Boxing: Marquez vs. Diaz II, certain cable systems around the country* are offering viewers several Free On Demand programs.

The prequel to this Saturday's monumental matchup took place in February 2009 and saw Marquez rally to defeat Diaz in the ninth round. That memorable fight was recognized by the boxing world as the 2009 Fight of the Year. In this rematch, the following titles are on the line: the WBO Lightweight Title and the WBA Super World Lightweight Title.

Two free classic fights featuring these champions are available now both on many cable systems and also online. Plus, cable customers can enjoy a free pre-fight special preview show in both English and Spanish as well as see footage from the weigh-in. Free programs can now be found within the Free On Demand offerings on their cable systems. They can check their Video On Demand (VOD) menus under Events on Demand, Free Previews, Free Extras, or Sports. More information about the PPV event is at: 

http://www.indemand.com/product/view/194396

Following are descriptions and availability of the Free On Demand programs:

Marquez/Diaz Preview Countdown Show (available now on cable in both English and Spanish) - An action-packed and informative preview show includes footage from previous fights and interviews of Juan Manuel Marquez and Juan Diaz preparing for their upcoming fight, plus comments from trainers, supporters and footage from their hometowns.

Classic Boxing: Barrera vs. Marquez - Available now on cable and also online at http://indemand.com/product/view/194396. Classic Boxing: Marco Antonio Barrera vs. Juan Manuel Marquez - In a match-up of Mexican greats, these two warriors waged a memorable battle in which they brought out the best in each other. From Las Vegas, March 17, 2007.

Classic Boxing: Diaz vs. Katsidis - Available now on cable and also online at http://indemand.com/product/view/194396. Classic Boxing: Juan Diaz vs. Michael Katsidis - Going in, each man was seeking to establish dominance among the world's top lightweights. As a result the action was fierce and the result was decisive. From Houston, TX Sept. 6, 2008.

Weigh-In - Footage from the live weigh-in which takes place Friday, July 30 in Las Vegas will be available to cable viewers for free starting Saturday, July 31.

Boxing: Marquez vs. Diaz II is an HBO Pay-Per-View® presentation. SRP for the fight is $49.99. The free content as well as the fight is distributed to cable by iN DEMAND L.L.C.

*The following cable operators will be carrying the free content plus the PPV event: Comcast, Cox Communications, Time Warner Cable, Bright House Networks, RCN, Bresnan and many independent affiliates. Running time: 4:58, Rating: TV-14 (V). High definition telecast is available in most areas.

ABOUT THE FIGHTERS:
The 36-year-old Marquez was born in Mexico City, Mexico. He has been fighting for over 15 years and has a record of 50 wins, 5 losses and 1 draw (37KOs). Marquez entered the boxing gym for the first time at age eight and was competing in tournaments by age 13. Marquez is a former WBA, IBF, and WBO featherweight champion. He is also a former WBC super featherweight champion.

The 26-year-old Diaz is from Houston, Texas. Diaz became a professional at age 17 after finishing 105-5 as an amateur. The Mexican American was slated to be a member of the 2000 Mexican Olympic team but was ruled too young to compete. Diaz opened his professional career by winning six straight fights.

About iN DEMAND L.L.C.
iN DEMAND L.L.C. is the pioneer and world leader in providing exciting transactional entertainment delivered through television's most innovative technologies. iN DEMAND creates and delivers programming through cable Pay-Per-View (PPV), Video-On-Demand (VOD) as well as on digital platforms. PPV programming includes movies, boxing and mixed martial arts events and the digital out-of-market subscription professional sports packages for MLB, the NBA, the NHL and MLS. The company also offers a range of VOD products including first-run movies and serves as the exclusive TV home of Howard Stern via its Howard TV On Demand offering. Content is delivered in both SD and HD. iN DEMAND's owners are Comcast iN DEMAND Holdings, Inc., Cox Communications Holdings, Inc., and Time Warner Entertainment - Advance/Newhouse Partnership. Further information about the company can be found at www.indemand.com.

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For more information, please contact pressoffice@indemand.com

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