Press Release #56 (6/23/10)




Quality Short Game Instruction is Hard to Find-
Now Players of all Skill Levels Can Benefit from One of the All-Time Greats

New York, June 23- Newly-crowned 2010 Masters® Champion Phil Mickelson understands the importance of mastering the short game. Golf commentators and writers have all but run out of words to describe Mickelson's brilliance in perhaps the most critical aspect of the sport. Now, millions of cable customers around the country can have access to personal instruction from one of the greatest to ever play the game of golf. Phil Mickelson: Secrets of the Short Game is a two-hour long event premiering simultaneously on both Video On Demand (VOD) and in both Standard and High Definition Pay-Per-View (PPV) starting on July 1 in cable systems around the country. The program is distributed by iN DEMAND L.L.C.

"My ideas about the short game are very different from a lot of the instruction I see out there," said veteran PGA golfer Mickelson. "The goal here is to help golfers build a foundation so that their practice time directly correlates to improved scoring on the golf course."

Secrets of the Short Game features Mickelson, currently the number two-ranked golfer in the world. Using a one-on-one approach, he instructs the audience with casual demonstrations and his trademark welcoming candor. Mickelson explains that over half of all golf shots are taken within 50 feet of the hole, making it imperative for golfers to improve this part of their game. In the special, Mickelson breaks down the techniques that made him a successful pro. The types of shots covered in the program include putting, chipping, flop shots, bunker play and other specialty shots. Armed with these tools, anyone from a novice to an advanced golfer can learn to develop more precise maneuvers necessary to have a successful day on the links.

"This is the first time ever that PPV and VOD cable television customers will be able to access such high level instruction from a person of Mickelson's caliber," said iN DEMAND's President & CEO, Bob Benya. "This step-by step tutorial provides the viewer with an unmatched bounty of valuable, in-depth instruction and analysis from Mickelson that is sure to be helpful to those serious about the game."

Phil Mickelson: Secrets of the Short Game will be available on most cable systems around the country on PPV and VOD at a Suggested Retail Price (SRP) of $19.99. Rating: TV-G.

Below is more information about where to find this show on consumers' cable systems.

PPV airings:
Locate and order the special from cable system's PPV Event channels or find it by going to:, cable system on-screen guides or websites.

VOD airings:
The special will be located in cable system's Events on Demand or other On Demand channels, or check cable system on-screen guides or websites.

The special event will be available on cable starting July 1 with replays through summer and fall. Dates on individual cable systems may vary.

Phil Mickelson Biography:
Phil Mickelson was born in 1970 in San Diego and by 18 months, he was already swinging a club. His prodigious talent was evident when he played his first full-round of golf by the age of four. Under the tutelage of golf pro Dean Reinmuth, Mickelson racked up 34 San Diego County junior titles before attending Arizona State University on a full golf scholarship. His spectacular collegiate golf career included three individual NCAA Championships (1990-1992) and three consecutive Haskin Awards (1990-1992). During his four years as a Sun Devil, Phil earned first-team All-American honors and became only the second collegiate golfer to do so. After becoming the first left-handed golfer to ever win the US Amateur Trophy, Mickelson went on to notch over 35 championship wins as a professional, including three Masters Tournament wins, capped by the 2010 title. Today Mickelson continues to be a major contender on the PGA Tour.

Phil Mickelson: Secrets of the Short Game was produced by Terry Jastrow and distributed by MultiVision Media, Inc.

iN DEMAND L.L.C. is the pioneer and world leader in providing exciting transactional entertainment delivered through television's most innovative technologies. iN DEMAND creates and delivers programming through Pay-Per-View (PPV) and Video-On-Demand (VOD) as well as on digital platforms. PPV programming includes movies, boxing, mixed martial arts and wrestling events and the out-of-market subscription professional sports packages for MLB, the NBA, the NHL and MLS. The company also offers a range of VOD products including first-run movies and serves as the exclusive TV home of Howard Stern, via its Howard TV On Demand offering. Content is delivered in both Standard and High Definition. iN DEMAND's owners are Comcast iN DEMAND Holdings, Inc., Cox Communications Holdings, Inc., and Time Warner Entertainment - Advance/Newhouse Partnership. Further information about the company can be found at

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