Press Release #50 (4/13/10)



New York, April 12 - iN DEMAND has named award-winning and highly respected cable marketing executive Lauren LoFrisco to the newly-created position of Senior Vice President, Affiliate Marketing. The announcement was made by Robert G. Benya, President and CEO, iN DEMAND, to whom she will report. In her new role, she will lead the iN DEMAND affiliate marketing team, working in close cooperation with the company's affiliates to support initiatives that will maximize growth of video-on-demand and other transactional products.

According to Mr. Benya, "Lauren is a results-driven leader and she joins us at a pivotal time when cable faces numerous marketplace challenges. She understands the complexities of cable product marketing from the inside out. To that end, she is the perfect liaison to work with iN DEMAND's affiliates to identify and deliver successful growth strategies."

Before joining iN DEMAND, Ms. LoFrisco worked for Time Warner Cable, where she was most recently Group Vice President, Marketing, managing the corporate brand, product and promotional partnerships advertising. Prior to that, she was pivotal in launching the Road Runner High Speed Online broadband service as Vice President of Marketing. In 1990, Lauren brought her account management and sales skills to Home Box Office (HBO) where she negotiated channel affiliation agreements, marketing partnerships, and sales programs. Her start in the industry was in local cable advertising as an Account Executive with Harron Communications. She holds a BA Communications from the University of Pittsburgh.

Ms. LoFrisco has been recognized by the cable industry with CTAM Mark Awards, Telly Award, CMAW MAXI Award and was called one of the "Heroes of Cable Marketing, 2007 by Cable World Magazine. She is a graduate of WICT's esteemed Betsy Magness Executive Women's Leadership Program, Class XI 2005.

About iN DEMAND L.L.C.

iN DEMAND L.L.C. is the pioneer and world leader in providing exciting transactional entertainment delivered through television's most innovative technologies. iN DEMAND creates and delivers programming through cable Pay-Per-View (PPV), Video-On-Demand (VOD) as well as on digital platforms. PPV programming includes movies, boxing, wrestling and mixed martial arts events and the digital out-of-market subscription professional sports packages for MLB, the NBA, the NHL and MLS. The company also offers a range of VOD products including first-run movies and serves as the exclusive TV home of Howard Stern via its Howard TV On Demand offering. Content is delivered in both Standard and High Definition. iN DEMAND's owners are Comcast iN DEMAND Holdings, Inc., Cox Communications Holdings, Inc., and Time Warner Entertainment - Advance/Newhouse Partnership. Further information about the company can be found at

# # #


For more information, please contact

Back to all press releases


Movies On Demand on Cable
Howard TV
TNA: Sacrifice