Press Release #47 (3/1/10)



Race For The CupTM Offer Gives Hockey Fans
Live, Out-Of-Market Games On Cable for Rest of Season For Special Price

NEW YORK, March 1, 2010 -Cable systems will be offering digital customers a free preview of the NHL Center Ice package from March 2-8 to get fans back into the NHL hockey spirit after a break for the 2010 Winter Olympics, announced package distributor iN DEMAND L.L.C. and the National Hockey League (NHL). Among the cable MSOs offering the package distributed by iN DEMAND this year are: Comcast, Time Warner Cable, Cox Communications, Bright House Networks, Cablevision Systems, Bresnan Communications, Charter Communications, Midcontinent, plus a number of independent MSOs.

With NHL Center Ice, the out-of-market subscription package of live NHL games, digital cable customers can check out up to 40 out-of-market games per week across 14 channels, including a wealth of enhancements to enrich the viewing experience. Following the free preview, in DEMAND L.L.C and the NHL are presenting the NHL Center Ice Race For The Cup offer which delivers this service in addition to select games from the first two rounds of the Stanley Cup® Playoffs for two installments of $39.95 each or a one-time payment of $79.90.

Package enhancements include:

MULTI-SCREEN MOSAIC: This season, fans continue to receive free enhancements, including the popular rotating mosaic of multiple screens that shows all the live action games being played around the League, along with score, time clock and channel location. The multi-screen mosaic can be found on the first channel of the system's package lineup.

SAME DAY REPLAYS: One new enhancement which became available for the full season this year is replays of same day games. Free to all NHL Center Ice customers, the package re-airs each current day's game beginning approximately one hour after live play ends so that fans can see games they might have missed. Each game will replay in its entirety, repeated continuously overnight and the next day, on the same channel, until the following day's live games begin.

DUAL FEEDS: Returning this year are the popular "dual-feed" telecasts, which deliver both teams' announcers. Whenever possible, iN DEMAND delivers both the home and visiting team broadcasts of the same game so that fans can choose which telecast they want to watch.

STAT CHANNEL: Cable customers also receive NHL CENTER ICE EXTRA, a live source for scores, statistics, game previews, game recaps and schedule information. This can be found on the second channel of the system's package lineup.

HD GAMES: The package also offers up to 12 games each week in high definition. HD availability varies by system.

Throughout the regular season, NHL Center Ice provides fans the opportunity to watch over 1,000 live NHL games, plus select games from the first two rounds of Stanley Cup?? Playoff competition. More information about NHL Center Ice is available at Residential customers as well as commercial establishments can order by calling 1-888-SPORTS-iN or their local cable provider. Blackout and other restrictions apply.

About iN DEMAND L.L.C.
iN DEMAND L.L.C. is the pioneer and world leader in providing exciting transactional entertainment delivered through television's most innovative technologies. iN DEMAND creates and delivers programming through cable Pay-Per-View (PPV), Video-On-Demand (VOD) as well as on digital platforms. PPV programming includes movies, boxing and mixed martial arts events and the digital out-of-market subscription professional sports packages for MLB, the NBA, the NHL and MLS. The company also offers a range of VOD products including first-run movies and serves as the exclusive TV home of Howard Stern via its Howard TV On Demand offering. Content is delivered in both SD and HD. iN DEMAND's owners are Comcast iN DEMAND Holdings, Inc., Cox Communications Holdings, Inc., and Time Warner Entertainment - Advance/Newhouse Partnership. Further information about the company can be found at

About The NHL
The National Hockey League, founded in 1917, is the second-oldest of the four major professional team sports leagues in North America. Today, the NHL consists of 30 Member Clubs, each reflecting the League's international makeup, with players from more than 20 countries represented on team rosters. According to a Simmons Market Research study, NHL fans are younger, more educated, more affluent, and access content through digital means more than any other major professional sport. The NHL entertains more than 100 million fans each season in-arena and through its partners in national television (VERSUS, NBC, TSN, CBC, RDS, RIS, ESPN America, ASN and NHL NetworkTM) and radio (NHL RadioTM, Sirius XM Satellite Radio and XM Canada). Through the NHL Foundation, the League's charitable arm, the NHL raises money and awareness for Hockey Fights CancerTM and NHL Youth Development, and supports the charitable efforts of NHL players. For more information on the NHL, log on to

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NHL, the NHL Shield, Center Ice and Stanley Cup are registered trademarks and Race For The Cup, NHL Center Ice Extra, NHL Network, and NHL Radio are trademarks of the National Hockey League. All Rights Reserved.


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