Press Release #40 (11/24/09)
DECEMBER 2009 IS THE STRONGEST MONTH EVER FOR CABLE'S MOVIES ON DEMAND (MOD), DELIVERING
BIGGEST BOX OFFICE TITLES OF THE YEAR THIS HOLIDAY SEASON
New York, Nov. 23 - Cable television's Movies on Demand (MOD) platform gives viewers a holiday to remember in December, 2009. This coming month, first-run movies representing over one billion dollars in domestic box office - the biggest one month period ever - are available with the click of a remote. Among the films available on cable same day as their DVD release are "Terminator Salvation" "Julie and Julia," "(500) Days of Summer" and "9." The biggest hits on MOD in December are "Harry Potter & the Half-Blood Prince," "Up," "The Hangover," "Star Trek" and "Night At the Museum: Battle of the Smithsonian."
In December, most of the titles are offered at or near the same day as their home video DVD release ("Day & Date"), according to iN DEMAND, the industry's biggest distributor of movies to cable. Eight out of the 14 new movies are premiering on cable's MOD day & date with DVD release.
Accessing these films via MOD on cable is the ultimate in convenience and immediate gratification. They can be viewed at a moment's notice via cable remote, with full DVD functionality and availability in both Standard and High Definition. Given the incredibly busy holiday season, here's one area where families don't have to worry about pre-planning what movies they or their guests may be in the mood to watch. The party is just a click away.
Below are the titles listed in order of their premiere date on MOD. Titles premiering the same day as DVDs are noted D&D:
DECEMBER 2009 MOVIES ON DEMAND:
(Dates are subject to change, please check www.indemand.com for confirmation.)
1. "Terminator Salvation" - Premieres Dec. 1 (D&D), PG-13
2. "The Goods: Live Hard, Sell Hard" - Premieres Dec. 1, R
3. "Julie & Julia" - Premieres Dec. 8 (D&D), PG-13
4. "Up" - Premieres Dec. 10, PG
5. "Harry Potter & The Half-Blood Prince" - Premieres Dec.15, PG
6. "Taking Woodstock" - Premieres Dec.15 (D&D), R
7. "Star Trek" - Premieres Dec. 16, PG-13
8. "Night At the Museum: Battle of the Smithsonian" - Premieres Dec. 18, PG
9. "The Hangover" - Premieres Dec. 22, NR**
10. "All About Steve" - Premieres Dec. 22 (D&D), PG-13
11. "(500) Days of Summer" - Premieres Dec. 22 (D&D), PG-13
12. "A Perfect Getaway" - Premieres Dec. 29 (D&D), NR**
13. "9" - Premieres Dec. 29 (D&D), PG-13
14. "Jennifer's Body" - Premieres Dec. 29 (D&D), R
With its ease-of-use and broad availability, Video On Demand (VOD) in general is on a steep growth curve. According to Rentrak, in the first six months of 2009 alone there were more than 3.35 billion U.S. On Demand transactions* on cable and other platforms in the U.S., including free, subscription and transactional offerings. That compares to 3.8 billion VOD transactions in all of 2008 (Rentrak).
Leichtman Research Group projects that 44.8 million cable and telco video households will have access to Video On Demand at year-end 2009, up from 40.2 million at year-end 2008 (source: LRG's On-Demand TV 2009: A nationwide study of VOD and DVRs).
With Movies On Demand through digital cable, viewers can order, pause, forward and rewind. Most major theatrical movies on the MOD platform are also in HD. Viewers can find complete listings by going to www.indemand.com/movies, their on-screen guides or their cable system websites.
About iN DEMAND L.L.C
iN DEMAND L.L.C. is the pioneer and world leader in providing exciting entertainment delivered through television's most innovative technologies. iN DEMAND creates and delivers programming through Pay-Per-View (PPV) and Video-On-Demand (VOD) as well as on digital platforms. PPV programming includes movies, mega boxing and mixed martial arts events and the digital out-of-market subscription sports packages for MLB, the NBA, the NHL and MLS. The company also offers a range of VOD products including first-run movies, original HD VOD content, and serves as the exclusive TV home of Howard Stern, via its Howard TV On Demand offering. Content is delivered in both SD and HD. iN DEMAND's owners are Comcast iN DEMAND Holdings, Inc., Cox Communications Holdings, Inc., and Time Warner Entertainment - Advance/Newhouse Partnership. Further information about the company can be found at www.indemand.com.
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*Source: Rentrak 2009. Includes both views and orders as reported by individual cable operators.
** NR - Not Rated version only
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