Press Release #37 (10/7/09)

10/7/09

Cable Television Offers Soccer Fans A Chance To See Final Rounds of the Critical FIFA World Cup Qualifying Matches From South America

Final Rounds With Leading South American National Teams
Available To Cable TV Customers Live on Pay-Per-View Oct 10, 11, 14

New York, Oct. 7, 2009 - On Oct. 10th, 11th and 14th, 2009, cable TV customers from around the country will have a chance to experience the final 17th and 18th rounds of qualifying matches that determine which four national teams from South America will represent CONMEBOL (South America Confederation) in South Africa at the 2010 FIFA World Cup. These exciting contests will be presented by the major cable TV providers across the country to their soccer-enthusiast customers live on cable pay-per-view.

These critical rounds are the final contests of the South American World Cup Qualifiers.
Fans will enjoy seeing the leaders that have already qualified for the World Cup, Brazil and Paraguay in addition to the other countries who continue to fight for third and fourth place including Argentina, Colombia, Chile, Ecuador, Uruguay and Venezuela.

Cable systems began showing the live telecasts of the qualifying rounds last year, and included most of the important matches on pay-per-view. Cable Pay-Per-View gives customers the flexibility to choose the matches that they want to see, on television, in the comfort of their homes. Pricing for matches is either $29.99 or 34.99 per match. Prices may vary by market. Viewers should check with local cable operator.
The South American World Cup Qualifying matches are among the most important matches in the world because they feature top-ranked national teams and their internationally-acclaimed players including Brazil's Luis Fabiano who leads the confederation with nine goals scored, followed by Chile's Humberto Suazo and Bolivia's Joaquin Botero with eight goals as well as the super-stars like Ronaldo, Kaka, Lionel Messi and many more!
The qualifiers are a series of rounds which have been played over the past 25 months, concluding with these final rounds. During these rounds, each of the ten South American national teams plays the other in a "home and home" format.

Among the cable MSOs offering the matches distributed by iN DEMAND Networks are: Comcast, Time Warner Cable, Cox Communications, Bright House Networks, Cablevision Systems, Bresnan Communications, Midcontinent, plus a number of independent MSOs.

Below is a list of the live matches that will be telecast on pay-per-view in the final rounds*. All start times listed are Eastern Time.

Saturday, October 10, 2009:

o Ecuador vs. Uruguay; 6:00 PM (ET)
o Argentina vs. Peru; 6:00 PM (ET)
o Colombia vs. Chile; 6:00 PM (ET)

Sunday, October 11, 2009:

o Bolivia vs. Brazil; 4:00 PM (ET)

Wednesday, October 14, 2009

o Paraguay vs. Colombia; 6:00 PM (ET)
o Chile vs. Ecuador; 6:00 PM (ET)
o Uruguay vs. Argentina; 6:00 PM (ET)
o Brazil vs. Venezuela; 6:00 PM (ET)**

**This match is currently scheduled to air tape-delayed at 9:00 PM (ET). Match may be pushed to 9:00PM ET, in which case it will air live. Schedule information is available at www.indemand.com/events.

*FIFA schedules are subject to change.

For more information, please contact pressoffice@indemand.com

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