Press Release #33 (7/31/09)
VIDEO ON DEMAND SERVES UP HIT MOVIES IN AUGUST
DAY AND DATE WITH HOME VIDEO RELEASE
New York, July 31 - Many major film studios are now offering movies to cable's Video on Demand (VOD) the same day as their home video DVD release, according to iN DEMAND Networks, the leading distributor of VOD product. This "Day & Date" release schedule is a trend that is on the rise. Here are several hit movies in August that cable's digital viewers can access on VOD starting on the same day as DVD: "Obsessed" - 8/4; "17 Again" - 8/11; "The Last House on The Left " - 8/18; and "Duplicity" - 8/25.
In addition to Day & Date, many other great films are premiering on VOD in August, including: "The Unborn" - 8/5; "The Soloist " - 8/18; "Race to Witch Mountain" - 8/19, "I Love You, Man" - 8/25; and many others. Go to www.iNDEMAND.com/movies for more title listings.
Many major movie titles have recently come to cable's VOD Day & Date with home video. Just a few of those include: "Watchmen," "Gran Torino, ""Friday the 13th," "Inkheart," "Yes Man," "Frost/Nixon," "Bride Wars" and "A Plumm Summer."
Day & Date availability is growing quickly. According to David Asch, iN DEMAND Networks Executive Vice President, "Starting in mid-2007, there were only 15 titles offered to cable's Video On Demand platform the same time as DVD. In 2008, there were 73 day and date titles. If current trends hold, we expect to present significantly more than 100 day and date titles to cable viewers during the year 2009." So far this year, 30% of cable VOD titles from major studios have been offered day and date.
VOD is becoming second nature in many households. More viewers are finding the convenience and simplicity of Video On Demand a great way to watch movies. The growth trajectory is steep. According to Rentrak, in the first six months of 2009 alone there were more than 3.35 billion US On Demand transactions* on cable and other platforms in the U.S., including free, subscription and transactional offerings. That compares to 3.8 billion VOD transactions in all of 2008 (Rentrak). According to Leichtman Research Group, Inc. over 40 million digital cable subscribers had access to VOD as of the beginning of 2009 (including both cable systems and telephone companies).
With a click of their remotes on digital cable, viewers can order, pause, rewind and forward. Most major Hollywood movies on VOD are also in HD. Viewers can find complete listings by going to www.indemand.com, their on-screen guides or their cable system websites.
About iN DEMAND Networks
iN DEMAND Networks is the pioneer and world leader in providing exciting entertainment delivered through television's most innovative technologies. iN DEMAND creates and delivers programming through Pay-Per-View (PPV) and Video-On-Demand (VOD) as well as on digital platforms. PPV programming includes movies, mega boxing and mixed martial arts events and the digital out-of-market subscription sports packages for MLB, the NBA, the NHL and MLS. The company also offers a range of VOD products including first-run movies, original HD VOD content, and serves as the exclusive TV home of Howard Stern, via its Howard TV On Demand offering. Content is delivered in both SD and HD. iN DEMAND's owners are Comcast iN DEMAND Holdings, Inc., Cox Communications Holdings, Inc., and Time Warner Entertainment - Advance/Newhouse Partnership. Further information about the company can be found at www.indemand.com.
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