Press Release #21 (1/16/09)
1/16/09
IN DEMAND NAMES HIGHLY RESPECTED CABLE MARKETING VETERAN
MARTY YOUNGMAN AS DIRECTOR, AFFILIATE MARKETING
New York, January 15 - iN DEMAND Networks has named multiple award-winning cable marketing executive Marty Youngman as Director, Affiliate Marketing, it was announced by Stacie Gray, Senior Vice President, Marketing and Creative. Mr. Youngman will be responsible for overseeing iN DEMAND's affiliate marketing efforts on behalf of its Video On Demand (VOD), Pay-Per-View (PPV) and other transactional products throughout North America. Mr. Youngman will report to Ms. Gray.
According to Ms. Gray, "Marty is a true professional with a top-notch reputation for developing VOD/PPV marketing campaigns that deliver results. He knows intimately what operators need to create increased demand for these products and will work closely with our affiliates to maximize revenues." In an increasingly transactional video world, Marty's vast experience as one of the premiere cable marketers is an ideal fit for us as we work with our affiliates and content providers to expand usage of these products.
Mr. Youngman comes to iN DEMAND from Cox Communications, San Diego where he worked for 31years. Most recently, he served as Marketing Manager, Video & Programming. He also held other positions with Cox, marketing their VOD and PPV offerings as well as Manager of the San Diego Cable Sports Network. He is the winner of numerous CTAM marketing awards and was installed into the CTAM Hall of Fame. Mr. Youngman is a member of CTAM's On Demand Consortium and a Board Member of the Cox Kids Foundation. He holds a BA from Hunter College in New York City.
Jennifer Wolfe, who formerly held the position of Director, Affiliate Marketing for iN DEMAND Networks, will now become Director, Consumer Marketing, and will continue reporting to Ms. Gray.
About iN DEMAND Networks
iN DEMAND Networks is the pioneer and world leader in providing exciting entertainment delivered through television's most innovative technologies. iN DEMAND creates and delivers programming through three distinct areas of business: Pay-Per-View (PPV), Video-On-Demand (VOD) and high definition (HD) programming. PPV programming includes movies, mega boxing and mixed martial arts events and the digital out-of-market subscription sports packages for MLB, the NBA, the NHL and MLS. The company also offers a range of VOD products including first-run movies, original HD VOD content, and serves as the exclusive TV home of Howard Stern, via its Howard TV On Demand offering. iN DEMAND's owners are Comcast iN DEMAND Holdings, Inc., Cox Communications Holdings, Inc., and Time Warner Entertainment - Advance/Newhouse Partnership. Further information about the company can be found at www.indemand.com.
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For more information, please contact pressoffice@indemand.com
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