Press Release #2 (10/2/07)



2007-08 Seasons′ Presentation will Include Several New Free Enhancements -

A Rotating Mosaic with Multiple Live Games and NHL Center Ice Online

New York - Oct.02 - iN DEMAND Networks has renewed a deal with the National Hockey League (NHL) for distribution of the NHL CENTER ICE digital subscription package starting with the 2007-08 season, it was announced by Robert D. Jacobson, President and CEO, iN DEMAND Networks. Starting this year, the package of up to 1,000 out-of-market games will include several new free enhancements for fans. One is NHL CENTER ICE LEAGUEWIDE, a rotating mosaic of multiple screens that shows live action games being played around the league, along with score, time clock and channel location. Also, iN DEMAND′s affiliates will be able to offer the broadband content of NHL Center Ice Online through at no extra charge to their authorized television subscribers. The package will be made available immediately to all eligible cable affiliates throughout the United States.

The package begins with a free preview period, starting immediately until Oct 9, 2007. During that time, the Early Bird/Auto Renewal cost is $149. The regular season offer is available from Oct. 10, 2007-Jan. 24, 2008 with an SRP of $169 for the Full Season and $119 for the Half Season from Jan. 25 - March 7, 2008. The Race to the Stanley Cup Playoffs is March 8 - end of the season for $59. The package will include approximately 40 games per week. In addition, the package will present up to six games each week in high definition.

Service Enhancements:

The NHL Center Ice Leaguewide mosaic, which is free to NHL Center Ice subscribers, will rotate live action telecasts for every hockey game playing concurrently through a four part screen with scores and time clocks, plus the channel designation should viewers want to flip over to another game. In addition, viewers will get current scores from around the League, updated in real time. The mosaic has been a popular addition to the NBA League Pass package.

In addition, for the first time ever, iN DEMAND affiliates will have the option of making the League′s broadband content from NHL Center Ice Online through available at no additional charge to cable customers who are authorized subscribers to the TV product.

Another enhancement, which has been popular in previous seasons, will return again this year. NHL CENTER ICE EXTRA is a live source for scores, statistics, game previews, game recaps and schedule information.

"We are pleased to once again provide the NHL Center Ice package to the legions of passionate hockey fans via cable systems around the country," said Mr. Jacobson. "There is simply no better way to enjoy this powerful and fast-moving sport than to have access to every game, a new multi-screen mosaic, plus all the stats and previews, all at your fingertips."

About the NHL

The National Hockey League, founded in 1917, is the second-oldest of the four major professional team sports leagues in North America. Today, the NHL consists of 30 Member Clubs, each reflecting the League's international makeup, with players from more than 20 countries represented on team rosters. According to a Simmons Market Research study, NHL fans are younger, more educated, more affluent, and access content through digital means more than any other sport. The NHL entertains more than 100 million fans each season in-arena and through its partners in national television (VERSUS, NBC, TSN, CBC, RDS, RIS, NASN, NHL Network and HDNet) and radio (Westwood One and XM Radio). Through the NHL Foundation, the League′s charitable arm, the NHL raises money and awareness for Hockey Fights Cancer, Hockey′s All-Star Kids and NHL Diversity, and supports the charitable efforts of all NHL players. For more information on the NHL, log on to

About iN DEMAND Networks

iN DEMAND Networks is the pioneer and world leader in providing exciting entertainment delivered through television's most innovative technologies. iN DEMAND creates and delivers programming through three distinct areas of business: Pay-Per-View (PPV), Video-On-Demand (VOD) and high definition (HD) programming. PPV programming includes movies, mega boxing and mixed martial arts events and the digital out-of-market subscription sports packages for MLB, the NBA, the NHL and MLS. The company also offers a range of VOD products including first-run movies, original HD VOD content, and serves as the exclusive TV home of Howard Stern, via its Howard TV On Demand offering. The company also operates the distinctive new MOJO network (a pioneer in HD, formerly INHD) to serve the upscale male audience. iN DEMAND′s owners are Comcast iN DEMAND Holdings, Inc., Cox Communications Holdings, Inc., and Time Warner Entertainment - Advance/Newhouse Partnership. Further information about the company can be found at


NHL, Center Ice and Stanley Cup are registered trademarks and the and the NHL Shield, Center Ice logo and Race to the Stanley Cup are trademarks of the National Hockey League. NHL and NHL team marks are the property of the NHL and its teams. All Rights Reserved.


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