Press Release #149 (1/18/13)



 For immediate release



New York, Jan. 17 - iN DEMAND has named respected digital media and marketing executive Tony Dunaif to the new post of Senior Vice President, Digital Products, it was announced by Bob Benya, President and CEO, iN DEMAND. In this position, Mr. Dunaif will manage the company's digital initiatives around multi-platform transactional content. He will also lead the development of new products and services that enhance iN DEMAND's industry-wide offerings. 

According to Mr. Benya, "In the current media climate that is changing at lightning speed, it is essential for iN DEMAND to have premiere talent, elite market intelligence and technical expertise to expand our product offerings to match consumer expectations. Tony has exceptional depth of experience launching digital products and is the ideal executive to lead our team into the multi-platform world." 

Prior to joining iN DEMAND, Mr. Dunaif was Senior Vice President, Syndication and Strategic Partnerships at HealthiNation, a producer and distributor of original health and lifestyle video on demand content, where he broadened the company's partnerships across multiple platforms.  Previously, he was Chief Marketing Officer at Inform Technologies, leading sales and marketing, business development, customer/partner management and public relations. He joined Inform from Internet Broadcasting, a leading provider of content monetization solutions for media publishers. As General Manager of their Media Network and Senior Vice President of Market Development, he broadened the company's external relationships and mobile initiatives. 

Mr. Dunaif was also Vice President, Content Partnerships and International Development at Brightcove - the leading online video platform.  Earlier, during his 12-year tenure at MTV Networks, he held several senior posts including SVP Business Development and Strategy.

Mr. Dunaif earned a BA in English Literature from Union College and an MBA from IESE, the International Graduate School of Management, based in Barcelona, Spain.  He lives in Brooklyn with his wife and two children. 


About iN DEMAND L.L.C.

iN DEMAND L.L.C. is the pioneer and world leader in providing exciting transactional entertainment delivered through television's most innovative technologies. iN DEMAND creates and delivers programming through cable Pay-Per-View (PPV), Video-On-Demand (VOD) as well as on digital platforms.  PPV programming includes movies, boxing, wrestling and mixed martial arts events and the digital out-of-market subscription professional sports packages for MLB, the NBA, the NHL and MLS. The company also offers a range of VOD products including first-run movies and serves as the exclusive TV home of Howard Stern via its Howard TV On Demand offering. Content is delivered in both SD and HD.  iN DEMAND's owners are Comcast iN DEMAND Holdings, Inc., Cox Communications Holdings, Inc., and Time Warner Entertainment - Advance/Newhouse Partnership. Further information about the company can be found at 

                                                            # # #  

  For more information, please contact 



Back to all press releases


Movies On Demand on Cable
Howard TV
TNA: Sacrifice