Press Release #124 (5/22/12)
For immediate release
iN DEMAND TO LAUNCH FIRST EVER SPANISH PAY-PER-VIEW AND VIDEO ON DEMAND EVENT SERVICE
Wide-Ranging Content Will Include Sports, Concerts, Comedy, Reality
Boston, May 22, 2012 - iN DEMAND is pleased to announce the creation of the country's first-ever Spanish language Pay-Per-View and Video On Demand event service, it was announced today by Bob Benya, President & CEO, iN DEMAND. Created in response to marketplace changes and consumer demand, the service is expected to launch in fourth quarter of 2012 and will serve the all important and growing Hispanic U.S. audience. It will be made available to all cable systems in the U.S.
iN DEMAND's programmers are currently acquiring rights to and in development for a wide range of Spanish language content, from sports to entertainment, which will be geared to Hispanic viewers. Programming will include live sporting events with commentary produced in Spanish, such as boxing, MMA, UFC, wrestling and international sports such as World Cup qualifying soccer matches and international soccer exhibitions. iN DEMAND is also scheduling Spanish language comedy, music, reality and drama programming.
The number of Hispanic multichannel subscribers in the U.S. has grown by 49% since 2004*. Hispanic multichannel penetration is currently over 85%* and local U.S. television market universe is currently nearly 14 million Hispanic or Latino homes.**
According to Mr. Benya, "Bringing an array of compelling Spanish language programming is a priority for all of our affiliates and this new service will enable them to better serve their Hispanic customers, who are very savvy media consumers."
About iN DEMAND L.L.C.
iN DEMAND L.L.C. is a pioneer and world leader in providing exciting transactional and subscription entertainment delivered through television's most innovative technologies. iN DEMAND creates and delivers programming through cable Pay-Per-View (PPV), Video-On-Demand (VOD) as well as on digital platforms, and in SD, HD and 3D. PPV programming includes movies, boxing, wrestling and mixed martial arts events from all leading providers, plus digital out-of-market subscription professional sports packages for MLB, the NBA, the NHL and MLS. The company also offers a range of VOD products including first-run movies and serves as the exclusive TV home of Howard Stern via its Howard TV On Demand offering. iN DEMAND's owners are Comcast iN DEMAND Holdings, Inc., Cox Communications Holdings, Inc., and Time Warner Entertainment - Advance/Newhouse Partnership. Further information at business.indemand.com.
*Source SNL Kagan: Hispanic Television and Radio Markets 2004-2014.
**Source: Nielsen: Local Television Market Universe Estimates: Hispanic or Latino TV Homes. Estimates as of Jan 1, 2012.
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